Plus dating service logo

• OverviewProcess
to create a logo for a fast dating service.

Plus is a fast dating service for people who hate long introductions. The communication process is designed in a way that would encourage the participants to see each other in person rather than descend into tedious messaging.

A logo with deep graphic meaning was created for the company at the studio.

plus logo

The logo is made of the company name and the plus sign inscribed in the letter L. The plus is made of arrows of different colors pointing towards each other (the arrows represent the fateful meeting of two people).

The signature plus sign can be inscribed into any suitable letters and used as an app icon.

plus phone

plus words

plus card

plus hands

art director and designer

project manager

Identities  Graphic design  Express design