• Graphic design
  • poligenko para cover cup 1
    poligenko para cover cup 2
    poligenko para cover cup 3
    poligenko para cover cup 4

    Poligenko logo

    • OverviewProcess
    to create a logo for a family business.

    Based in the Ukrainian city of Slavyansk and named after its founder Alexander Poligenko, the company has been producing beautiful ceramic ware for over 15 years. The logo created at the studio organically combines the grapheme of the Latin letter P with a silhouette of a cup with a saucer. The logo emphasizes the family affiliation of the company and distinguishes its products from competition.

    Ukrainian and English versions of the logo
    poligenko color 01
    poligenko color 02
    poligenko color 03
    poligenko color 04

    The corporate identity is built around colorful strokes reminding of hand-painted ceramics. They can be taken from a prepared graphics set or simply made with a brush when needed.

    Business set

    Apart from the main logo, four alternative ones were created featuring different cup designs. Any of them can be easily reproduced by hand without losing their character which is why the style book allows to recreate the logo manually, for example on hand-painted ceramics.

    Opening on combining strokes with the logo

    The lively and expressive symbol looks great with no text on small and non-standard media.

    Branded products


    art director

    • Artemy Lebedev


    • Anton Zhukov

    type designers

    • Ksenia Erulevich
    • Dmitry Lamonov


    • Aleksandr Nosikov

    project manager

    • Nikita Gavrilenko
    Ukraine  Identities  Graphic design