Corporate Identity   Website  

Pragmatic corporate identity

Overview   Process  

Task: To design a corporate identity for the office supplies vendor.

For over 10 years Pragmatic Express provides businesses with office supplies, equipment, and other goodies for normal functioning. Presently, the company starts manufacturing products under its own brand name, hence the need for an up-to-date corporate identity. We’ve created the Pragmatic logo, visual identity, and slogan.

pragmatic logo ru
pragmatic slogan
Logo with slogan

During the design process Pragmatic Express got shortened to a brief Pragmatic, which is exactly what all business partners call the company, anyway.

Release date: February 10 2011


artistic director
art director
type designer
project managers
pragmatic documents
Set of corporate stationery

The type helps the new visual identity to be easily recognized as Pragmatic's.

pragmatic typography
Logo with a text block

Corporate identity manual includes guidelines to insure consistency in the use of the logo, typefaces, colors, and stationery layouts, as well as product designs.

pragmatic guideline package
pragmatic guideline typography
Spread from the corporate identity guide

We’ve decided not to limit Pragmatic style to a certain color, enabling customers to search for certain products with ease.

pragmatic colors
The logo can wear any color

The new style is instantly recognizable in a variety of formats and medias.

pragmatic identity product
Not your usual boring packaging
pragmatic scotch
Corporate tape

The new product catalog was designed in our studio.

pragmatic catalogue
Catalog cover reveals the contents right away
pragmatic catalogue 1
Spread on terms and conditions
pragmatic catalogue 2
Spread on paper

Pragmatic corporate transport can be spotted from a good distance now.

pragmatic identity cars
Vehicle design

Irresistible attention magnet:

pragmatic identity black

Order a design...