Talking to the client, asking about the specifics of the business, creating a prototype based on scenarios for key users.
Sketching a variant of the visual design for the main page.
The art director does not accept our efforts. The designer goes on vacation and hands off the project to another designer.
Art director: Too many straight angles. Everything has to be made over.
Looking for a different style. Something with rounded corners and a soft color scheme.
The art director says OK. Showing to the client, gathering the feedback. The client wants a style that is more clear and laconic. Taking our search a step further. Showing two ideas this time. The first one is based on the company’s “Stand out!” metaphor and is represented by one element standing out of many. The second is about standing out at a molecular level.
Discussing with the client, understanding that both ideas were a miss. The search continues.
Exploring several directions at once.
Concentrating on the concept with an intro animation. Deciding that we should animate graphs since the client’s main tool and competitive advantage is professional analytical work.
Searching for visual solutions that would remain current by the time the website is launched.
Getting the art director’s approval and showing to the client. The client accepts the overall concept but is alarmed by the sharp graph peaks. Interpolating the graphs. Creating the final animation in After Effects.
Time for the icons.
Working on each internal page individually, carefully analyzing the client’s cases and creating a universal page to display them.