Prosto Travel aggregator logo

• OverviewProcess
to design a logo for an app that helps save on travel.

Prosto Travel is a service for organizing travel inexpensively: it finds the cheapest tickets, hotels and insurance using intelligent search.

For example, the price often depends on the location of the customer, that is, if you book the same tickets for the same flight while being in Paris and in Penza, the cost would be vastly different. The system monitors offers in different countries and recommends the best ones.

prosto travel

Using non-obvious but understandable metaphors for travel in the logo.

The graphic elements looks like a switch on the aggregator’s website. Flick it, and cheap tickets are in the bag.

The gradient resembles an airplane trail and illustrates how quickly you can get into some pleasant country.

prosto travel final

art director


project manager

Graphic design  Express design  Identities  Travel  Recreation