• Graphic design
  • Logo, corporate identity and packaging for Qubo-3 sports equipment

    Overview   Process   Real Life  

    Task: to develop a logo, corporate identity and packaging for a line of sports equipment.

    Alpina Plast uses the Qubo-3 brand to produce exercise and massage balls, balance disks and cushions. The studio created the logo and a corporate identity for the brand, as well as packaging for the YoQu Ball cushion.


    A three-dimensional logo with a gradient

    A simple and light logo in the shape of the letter Q reminds of the natural process of cell division while the superscript 3 accentuates the allusion to three dimensions. Rounded letters are associated with the shape of a ball, a clear and airy color symbolizes the health benefits of using Qubo-3 products.

    YoQu Ball balance cushion

    Corporate identity guidelines, as well as principles of composition and packaging assembly are given in the brand book.

    The brand book opening with corporate colors
    The opening on inappropriate ways of using the logo

    YoQu Ball cushions are packaged in a cloth pouch and a handy cardboard bag with handle in the shape of the letter Q from the logo.

    The brand book opening with the design of the cardboard bag
    YoQu Ball packaging

    Release date: November 25 2013

    Cast:

    artistic director
    Artemy Lebedev
    art director
    Еrken Kagarov
    designer
    Sergey Steblina
    typesetters
    David Minasyan
    Anna Golovina
    type designer
    Ksenia Erulevich
    illustrator
    Lizaveta Romantsova
    photographer
    Jenia Filatova
    editor
    Anna Potapkina
    project manager
    Natalya Moskaleva


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