Alpina Plast uses the Qubo-3 brand to produce exercise and massage balls, balance disks and cushions. The studio created the logo and a corporate identity for the brand, as well as packaging for the YoQu Ball cushion.
A simple and light logo in the shape of the letter Q reminds of the natural process of cell division while the superscript 3 accentuates the allusion to three dimensions. Rounded letters are associated with the shape of a ball, a clear and airy color symbolizes the health benefits of using Qubo-3 products.
Corporate identity guidelines, as well as principles of composition and packaging assembly are given in the brand book.
YoQu Ball cushions are packaged in a cloth pouch and a handy cardboard bag with handle in the shape of the letter Q from the logo.