Razinkova greengrocery logo

• OverviewProcess
to make a logo for a greengrocery chain.

Olga Razinkova owns a small chain of stores in Voronezh selling fresh fruits, vegetables, berries, dried fruits and nuts. The studio designed a simple logo that can easily be modified to meet the client’s needs while remaining recognizable.

Main version of the logo

The sign comprises the first letter of the company’s name, a tree and a fallen ripe fruit. On loyalty cards, souvenirs and in advertising the stylized image of a fruit is replaced with a photo.

Loyal customer pack


art director

  • Artemy Lebedev


  • Nikita Davydov

type designer

  • Nikolay Nedashkovsky

project manager

  • Denis Zhelezny
Graphic design  Identities  Food  Express design