Identity Website
Overview Process
RBE Group is a Russian corporate group providing services in a number of different areas: cleaning, catering, food supply, IT, accounting, human resource management, and real estate. The group needed a unified corporate identity that would connect all lines of business, but still preserve and highlight the companies’ differences. 
The group’s logo resembles a banner that serves to unite companies
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Release date: June 07 2012 Cast: artistic director
art director
Ludwig Bistronovsky
designers
Vladimir Pavlenko
Natasha Bayduzha copywriter
Aleksandr Shtefanets
type designer
Ksenia Erulevich
typesetter
Anna Golovina
editors
Katerina Andreeva
Aleksandr Nosikov project manager
Irina Ostasheva
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Each line of business has its own logo consisting of a graphic icon shared by all companies, and a text part unique for each line of business. The text colors are chosen by association: intense red—for IT, fresh green—for supply, clear blue—for cleaning, cheerful orange—for human resource management, and so on.
The rules for proper use of the logos, as well as design of business documents and promotional materials are described in the corporate identity guidebook.
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