• Graphic design
  • RBE
  • Identity   Website  

    Logo and visual identity for RBE Group

    Overview   Process  

    Task: to develop a logo and visual identity for a diverse group of companies.

    RBE Group is a Russian corporate group providing services in a number of different areas: cleaning, catering, food supply, IT, accounting, human resource management, and real estate. The group needed a unified corporate identity that would connect all lines of business, but still preserve and highlight the companies’ differences.


    rbe logo
    The group’s logo resembles a banner that serves to unite companies

    Release date: June 07 2012

    Cast:

    artistic director
    Artemy Lebedev
    art director
    Ludwig Bistronovsky
    designers
    Vladimir Pavlenko
    Natasha Bayduzha
    copywriter
    Aleksandr Shtefanets
    type designer
    Ksenia Erulevich
    typesetter
    Anna Golovina
    editors
    Katerina Andreeva
    Aleksandr Nosikov
    project manager
    Irina Ostasheva

    Each line of business has its own logo consisting of a graphic icon shared by all companies, and a text part unique for each line of business. The text colors are chosen by association: intense red—for IT, fresh green—for supply, clear blue—for cleaning, cheerful orange—for human resource management, and so on.

    rbe logo options
    Lines of business

    The rules for proper use of the logos, as well as design of business documents and promotional materials are described in the corporate identity guidebook.

    rbe card
    A progressive business card

    rbe cards
    Business cards of all stripes

    rbe guidelines options
    Pages on abbreviations

    rbe guidelines icons
    Pages on icons for various business areas

    rbe guidelines decor
    Pages on the rules for decorating the logo

    rbe presentation
    Presentation slides

    rbe documents
    Documentation

    rbe stamp
    Approved


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