Each line of business has its own logo consisting of a graphic icon shared by all companies, and a text part unique for each line of business. The text colors are chosen by association: intense red—for IT, fresh green—for supply, clear blue—for cleaning, cheerful orange—for human resource management, and so on.
Lines of business
The rules for proper use of the logos, as well as design of business documents and promotional materials are described in the corporate identity guidebook.
A progressive business card
Business cards of all stripes
Pages on abbreviations
Pages on icons for various business areas
Pages on the rules for decorating the logo