• Graphic design
  • RBE
  • Identity   Website  

    The making of the logo and visual identity for RBE Group

    Overview   Process  

    Starting to think, trying to draw.

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    Vectoring.

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    Deciding on the direction.

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    Drawing it out.

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    That’s a flag! It’s a good association. Trying to find the right shape.

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    Ending up with this one.

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    At the same time thinking of the definition of the company’s name—the client doesn’t like the old one, so he asked us to explain the abbreviation afresh.

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    Coming up with the idea to color the first letter in the logo in different colors to label different lines of business.

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    Now we can show the concept to the client. Putting together a presentation.

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    The client likes it. Proceeding with the design.

    Developing the shape of the flag.

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    Looks too much like a flag. Forwarding the task to a typesetter.

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    Starting to design the visual identity. Drawing patterns, choosing colors for different lines of business.

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    At the same time working on the shape of the logo.

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    Deciding on the composition of graphic and text parts of departments’ logos.

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    Thinking of the right names for different lines of business.

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    Putting together a presentation on colors.

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    Finalizing the colors and names and carrying on.

    Designing business cards, blanks and folders. .

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    Attempting to make a presentation template.

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    Art director: Terrible.

    Another try.

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    Art director: That’s better.

    Continuing the search.

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    Order a design...