The making of the Furshtatskaya Street Maternity Home website
Visiting the client, looking at the maternity home.
Studying the existing website.
Deciding to use the home’s building as the core of the concept. Implementing the idea using a couple of key pages.
The art director approves the concept. Preparing a video presentation and showing it to the client.
The client asks to change the colors to brighter ones and offers the clinic’s existing advertising materials as potential reference points.
Adapting the color schemes to the concept. Preparing several versions of the pages.
Client: Overall, we like the combination of emerald and gold, but the top of the page just doesn’t impress us.
Testing designs with fabric, gold and pictures of people.
Client: Can you come up with a couple of completely different designs? The current concept does not excite us.
Trying to start from scratch and offering several new designs.
The client likes the ideas with the fly in and the building’s history. Taking the first one as the primary one and deciding to include the home’s history in a separate section.
Starting to draw the building. Looking at the house and the surroundings.
Deciding on the angle, drawing, working on the details.
Next, starting to draw the mock-ups.
Working on the adaptive design.
Typesetting, fixing bugs.
Launching the website.