Corporate identity for Respublika trade center and residential estate

Overview   Process  

Task: to come up with a name and corporate identity for a real estate development project.

Respublika is a trade center and a nearby residential estate currently under construction in Kiev. The center will house a grocery supermarket, a furniture quarter, fashion stores and various entertainment facilities. The name, slogan and all elements of the corporate identity for the center were created at the studio.

respublika logo
The logo: simple and clean

The logo comes in two variants.

respublika logo solid
The solid version

Release date: June 08 2012


art director
type designer
chief typesetter
project managers

The studio wishes to thank Victoria Andreevskaya, Marina Ivleva and Anna Popruga

Corporate colors of Respublika are mustard yellow, purple, black and white.

respublika flags
The flags are placed throughout the entire territory of the complex
respublika facade
Facade design

Trade center navigation system is simple and clear. It is easy to see where to go and for how long.

respublika navigation
Auchan is the closest

Advertising materials make use of bright images and cheerful themes.

respublika billboard
On a billboard

respublika booklet
Printed advertising

Cutouts and stickers on corporate documents match the shape of the logo.

respublika identity
Business papers

The design of business cards is more laconic and uses graphics and thoughts about happiness.

respublika cards
Everyone’s happiness is unique

A set of corporate souvenirs was also developed.

respublika badges
Recognizable pins

The brand book provides detailed information on the correct use of the elements of the corporate identity.

respublika brandbook
respublika brandbook colors
respublika brandbook logos
respublika brandbook logo
respublika brandbook typography
Openings about everything

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