• Graphic design
  • The making of the corporate identity for Respublika trade center and residential estate

    Overview   Process  

    Studying the target audience, understanding the needs and desires of potential buyers of apartments and visitors to the trade center. Creating characters which we will use for all our future work.

    respublika process 01

    Analyzing the logos of existing Kiev trade centers.

    respublika process 02

    Similarly working with housing estates and starting to think about the name. Creating the first mood boards.

    respublika process 03

    We don’t stop and come up with 150 more ideas.

    respublika process 04

    Trying the better ideas on our characters. Most of the names drop out naturally. Showing the short list to the client.

    respublika process 05

    The truth is born in the dialogue, we settle on the name Respublika. The slogan “Happiness is near” is also created right at the meeting.

    Making the first approach to the logo.

    respublika process 06

    Not forgetting about the monochrome variants.

    respublika process 07

    The search goes on.

    respublika process 08

    And on.

    respublika process 09

    There’s no stopping us.

    respublika process 10

    And then some.

    respublika process 11

    Choosing a perspective approach and developing it.

    respublika process 12

    We get the idea to create a “live” logo where the position of the elements would be constant, but the writing of the letters is different every time.

    respublika process 13

    Trying out the logo on various media.

    respublika process 14

    Working with the small forms.

    respublika process 15

    Simultaneously realizing another idea.

    respublika process 16
    respublika process 17

    Embedding the idea of a “live” line into the style. The line twists and turns, changes its appearance and position.

    respublika process 18

    Assembling it all together and showing to the client. The client approves all the alternatives, but due to contingencies they will have to be redeveloped. Realizing that only one of the proposed solutions will satisfy the revised requirements.

    respublika process 19

    Finding the hidden potential in the logo.

    respublika process 20

    Drawing a massive version, recognizable in the multitude of competitors’ logos.

    respublika process 21

    And trying it out again.

    respublika process 22

    Working on the sign and the type.

    respublika process 23

    Creating a new style element—phrases about happiness.

    respublika process 24

    Designing navigation elements. Outside:

    respublika process 25

    And inside:

    respublika process 26

    Deciding on the appearance of business cards.

    respublika process 27

    Creating the letterhead.

    respublika process 28

    Rendering architectural forms.

    respublika process 29
    respublika process 30

    Finally we can sit down.

    respublika process 31


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