Rif fish shop logo

• OverviewProcess
to create a logo for a fish store.

Rif offers quality fish and seafood with home delivery. The logo created at the studio clearly demonstrates the specialization of the store.

The logo

At the core of the sign is a geometric silhouette of a fish. The resolute Kraft grotesque typeface used for the text portion of the logo emphasizes the store’s thorough approach to product selection and quality. The deep blue color of the logo reminds of deep sea.

art director

  • Artemy Lebedev


  • Matvey Medvedev

project manager

  • Denis Zhelezny
Identities  Graphic design  Express design  Food