• Graphic design
  • Rif fish shop logo

    • OverviewProcess
    Task:
    to create a logo for a fish store.

    Rif offers quality fish and seafood with home delivery. The logo created at the studio clearly demonstrates the specialization of the store.




    rif logo
    The logo


    At the core of the sign is a geometric silhouette of a fish. The resolute Kraft grotesque typeface used for the text portion of the logo emphasizes the store’s thorough approach to product selection and quality. The deep blue color of the logo reminds of deep sea.

    rif car


    rif final

    art director

    • Artemy Lebedev

    designer

    • Matvey Medvedev

    project manager

    • Denis Zhelezny
    Identities  Graphic design  Express design  Food