Identity Website

RPI Capital identity

Task: to design a logo for a financial company.

RPI Capital manages assets by investing in its own projects. A rhythmic, strict and easy to remember logo for the company was created at the studio.

The round details of the logo rhyme graphically: the circles of the letters r and i as well as the semi-circle of the letter p combine to form a symbolic growth graph that strives upward.

logo bcards

The bright and noticeable logo looks great on a wide variety of media. Guidelines on how to properly place the logo to ensure it maintains its rigor and simplicity were also created at the studio.

logo guidelines 2
rpi logo photo
logo composition
sign 2

art director


project manager

Made in 75 days
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