RPI Capital identity
RPI Capital manages assets by investing in its own projects. A rhythmic, strict and easy to remember logo for the company was created at the studio.
The round details of the logo rhyme graphically: the circles of the letters r and i as well as the semi-circle of the letter p combine to form a symbolic growth graph that strives upward.
The bright and noticeable logo looks great on a wide variety of media. Guidelines on how to properly place the logo to ensure it maintains its rigor and simplicity were also created at the studio.