The company Rusklymat specializes in active supply ventilation systems and since 2015 has been developing the brand of supply air purifiers Ballu. For the new flagship device, designed in the studio, we developed an impressive packaging.
In its entire appearance the packaging conveys a feeling of comfort, quality, freshness and silence: calm graphics, precise proportions, none of the loud marketing typical for household appliances — a literal embodiment of the product’s slogan “A lot of air. Little noise”.
Special attention is paid to the user experience that goes beyond simple unboxing. Even the utilitarian transport packaging made of kraft cardboard performs a special function. Taking into account the installation scenario, a special message for the technician is placed on the technical box, suggesting that the packaging is suitable for collecting construction debris. An ordinary cardboard box turns into a useful tool and demonstrates respect for the installation process and the people who perform it.
The packaging aesthetically supports the concept of the device itself and communicates to the buyer the message: inside is not just household electronics, but a high-tech and beautiful object of industrial design.
art director
secret advisor
- Nikolay Morozov
