Corporate identity   Bottles  

Corporate identity for Russian North vodka

Overview   Process  

Task: to design a corporate identity for vodka

Russian North is a new brand of vodka coming in three flavors: Classic, Cranberry, and Taiga. We’ve created the brand name, developed the logo, visual identity, and bottle designs.

Logo is adorned with traditional northern motifs

A supporting role in style-building is assigned to a compass with an arrow permanently pointing to the Russian North

Release date: November 10 2011


artistic director
Artemy Lebedev
art director
Timur Burbaev
Vladimir Zotov
Vladimir Pavlenko
technical designers
Maksim Milko
Olga Pozharova
Iskander Mukhamadeev
Anna Golovina
type designers
Elena Novoselova
Nikita Kanarev
Marina Novikova
Oleg Tischenkov
Filipp Shprints
Tatyana Devaeva
Aleksandr Nosikov
Jenia Filatova
project managers
Vladislav Kalkaev
Aleksey Luri

Each flavor gets its own color.

Color-coded flavors

Front and back labels are frosted with corporate pattern

To cork up the chill we frosted the cap with the same “iced window” pattern

The style handbook contains all the necessary guidelines for the use of the new corporate identity.

Pages from the style handbook describing the proper use of corporate colors

The original idea behind the Russian North bottle is in its unconventional facets refracting the light. The bottom is embossed with a compass to protect you from knock-offs. The “frosted window” pattern shimmers from the inside of the bottle out, making Russian North stand out on store shelves as in its private spotlight.

The bottle design truly shines thanks to all the style elements playing together

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