• Graphic design
  • Russian North
  • Corporate identity   Bottles  

    Corporate identity for Russian North vodka

    Overview   Process  

    Task: to design a corporate identity for vodka

    Russian North is a new brand of vodka coming in three flavors: Classic, Cranberry, and Taiga. We’ve created the brand name, developed the logo, visual identity, and bottle designs.

    Logo is adorned with traditional northern motifs

    A supporting role in style-building is assigned to a compass with an arrow permanently pointing to the Russian North

    Release date: November 10 2011

    Cast:

    artistic director
    Artemy Lebedev
    art director
    Timur Burbaev
    designers
    Vladimir Zotov
    Vladimir Pavlenko
    technical designers
    Maksim Milko
    Olga Pozharova
    typesetter
    Iskander Mukhamadeev
    Anna Golovina
    type designers
    Elena Novoselova
    Nikita Kanarev
    illustrators
    Marina Novikova
    Oleg Tischenkov
    copywriters
    Filipp Shprints
    Tatyana Devaeva
    editor
    Aleksandr Nosikov
    photographer
    Jenia Filatova
    project managers
    Vladislav Kalkaev
    Aleksey Luri

    Each flavor gets its own color.

    Color-coded flavors

    Front and back labels are frosted with corporate pattern

    To cork up the chill we frosted the cap with the same “iced window” pattern

    The style handbook contains all the necessary guidelines for the use of the new corporate identity.

    Pages from the style handbook describing the proper use of corporate colors

    The original idea behind the Russian North bottle is in its unconventional facets refracting the light. The bottom is embossed with a compass to protect you from knock-offs. The “frosted window” pattern shimmers from the inside of the bottle out, making Russian North stand out on store shelves as in its private spotlight.

    The bottle design truly shines thanks to all the style elements playing together


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