• Graphic design
  • Russian North
  • Corporate identity   Bottles  

    The making of the Russian North identity

    Overview   Process  

    Brainstorming ideas for brand name and preparing the presentation.

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    All goes to reject pile. Coming up with a brand new list.

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    Extending the list farther.

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    And farther.

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    Trying to visualize ideas on a bottle.

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    Working with the name.

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    Finding out, there will be three types of vodka, instead of one. Getting busy with the wording.

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    Designing the labels.

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    Time to change the whole geometry of the label. Typesetting and color-testing start all over.

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