• Graphic design
  • Taras Shevchenko park logo

    • OverviewProcessVector
    Task:
    to create a logo for Kiev’s central park.

    Taras Shevchenko park is a small and cozy location in the center of Kiev. It opened in 1890 opposite the National University of Kiev’s Red Building. Today, the park is a fine example of park art, housing many concerts, holidays and festivals. A logo featuring the famous symbol of the city—the Shevchenko monument among trees in front of the University—was created at the studio.

    Primary version of the logo

    Individual elements of the logo can be used in poster and banner decoration.

    Poster design

    A winter version of the logo was created for use during Christmas and New Year celebrations.

    Winter version of the logo

    Branded stickers and graffiti can transform any city object, turning lamp posts, trash cans and bus stops into elements of park design.

    Sticker set

    Rules for the use of the logo and graphic elements are given in the guide.

    Opening on using the logo on colored backgrounds

    Street food can be easily branded.


    Watercolor illustrations look great on any object.


    art director

    • Artemy Lebedev

    designer

    • Yury Eremenko

    designer and photographer

    • Kirill Zhilinsky

    illustrator

    • Yana Moskalyuk

    type designer

    • Ksenia Erulevich

    editor

    • Aleksandr Nosikov

    translator

    • Irina Stasyuk

    project manager

    • Yulia Nikolaeva