Sistema logo

OverviewProcess
Task:
to create a logo.

Sistema engineers electrical substations and power lines.



The logo makes use of a recognizable yet unconventional element: high-voltage isolators usually found on power poles.

Because of their shape, the letters С, Е and А look like power line crossarms (the triangle-shaped things that hold the wires).


art director

  • Artemy Lebedev

designer

  • Dmitry Mikhailov

project manager

  • Denis Zhelezny
Made in 9 days