[The project is in the museum]
The SOK Group is one of Russias largest management companies.
This is the first totally illustrated website created by Art. Lebedev Studio designers: they used their own technical thematic collages for every (!) page.
The SOK Group is managing over 40 different enterprises producing cars and car engines, plastic parts, bolts, nuts, springs, car dashboards, cash registers, heat meters, high precision molded and pressed forms from different types of steel and non-ferrous metals, lighting equipment, hydraulic shock absorbers, window lifts, household and industrial electric tools, motorcycles, metal working machines, truck trailers, microwave ovens, grain harvesters, window frames, mineral water and lemonades; constructing housing and industrial buildings; developing oil deposits; promoting and selling Russian cars; providing car maintenance and tuning services; selling furniture, construction materials; providing insurance services and pursuing other activities. The website contains detailed reference information on each of these enterprises.
It took designers several months to complete the website. During this time, they processed hundreds of photos, editors reviewed hundreds of text pages, while technologists and coders brought this stuff together and turned it into a smoothly running mechanism appealing to the eye.
Release date: February 25 2003, 27
Art. Lebedev Studio proprietary technologies: