• Graphic design
  • Solnechny corporate identity

    • OverviewProcess
    Task:
    to create a bright and modern corporate identity.

    Solnechny is a family-friendly shopping and entertainment center in Tyumen which helps easily accomplish everything planned for the weekend: buy groceries, household goods and appliances, update wardrobe, watch a movie and have fun with friends. A cheerful corporate identity was created for Solnechny at the studio.



    Primary version of the logo

    The logo combines three letters C that symbolize the main features of the shopping center: the dotted line stands for shopping, the wavy line represents entertainment and the straight line is for relaxation.

    Important documents

    The lines of the logo were used to create emotional elements of the corporate style. Rules for the use of the logo and the graphics are assembled in a guide.

    Opening of the guide on the minimal dimensions of the logo

    Opening of the guide on colors

    Ornaments made of recognizable lines open space for creativity in decorating various media.

    Gift bag

    Event announcement

    Branded vehicle

    artistic director

    • Artemy Lebedev

    art director

    • Еrken Kagarov

    designer

    • Nikita Davydov

    type designer

    • Ksenia Erulevich

    project manager

    • Yulya Nikolaeva