The making of the Solnechny corporate identity
Making the first attempt, feeling for possible approaches.
The art director chooses the most promising designs. Preparing pictures and assembling a presentation.
The client likes two ideas. Elaborating them.
Spending a long while searching for suitable color combinations.
Working on the text. The client asks to go back to the initial designs and keep the lower case letters.
Typesetting and designing corporate documents.
Preparing the announcement.