Sparta condoms corporate identity

Overview   Process  

Task: to develop a corporate identity for condoms.

Sparta is a brand of condoms produced by Styl Farma. Logo, packaging and graphic instructions for the condoms were developed at the studio.

sparta logo
In line with Greek traditions

Release date: May 23 2014


art director
technical designer
type designer
project managers

The corporate identity reflects the heroic brand name: the logo is inspired by Ancient Greek inscriptions and the packaging is decorated with muscle figures resembling images of Olympians on amphorae.

sparta pack
A beautiful and brave athlete on the packaging is hurrying to a date

The Sparta brand includes three types of condoms distinguished by different but equally charming characters and bright colors.

sparta switcher orange
sparta switcher green
sparta switcher red
Classicribbed and ultra thin 

Condoms are packaged in boxes of three or twelve with an instruction sheet in each box.

sparta instruction
The instructions
sparta neck   sparta legs

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