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The making of the Saint Petersburg Metro pocket map and poster

• Process

The designer takes the last mock-up of the map, updates something and sends it to the typesetter. There isn’t much that needs to be done with the poster. As for the pocket map, we need to add a list of stations, put major landmarks on the map and add some useful information. The designer also suggests an unusual move: to omit some of the grid lines and use the folds of the booklet in their place.

Starting with the poster. The heading on top, the cast at the bottom.

Art director: I want the legend to be smaller.

Making the legend smaller.

Art director: The legend is lacking a subheading.

Adding a heading and updating the legend, making it a bit smaller again. Adding it to the pocket map, typesetting a list of stations and landmarks, making a test fold and showing the result to the art director.

The art director is not happy: the colors are bland and both the poster and the pocket map look too much like their Moscow counterparts.

Art director: What you need to achieve is for the map to be associated only with the studio and itself, not with the studio and the Moscow map. For example, make the train terminal and the bus more Saint Petersburg-like.

The designer goes to draw Saint Petersburg-inspired icons, the typesetter adds Saint Petersburg-inspired typography to the mock-up using the cool SPb typeface.

Giving the freshly created icons to the type designer to assemble an OTF typeface. This would give more control over them in text, especially in the list of stations and landmarks.

Assembling mock-ups with new icons, saturating the colors, drawing a simple cover for the pocket map.

Artistic director: I would suggest to use the title “Metro of Saint Petersburg” everywhere.

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