Stone Edge Capital logo

• OverviewProcess
to create a logo for an international investment management company.

Stone Edge Capital provides a wide array of Forex and investment services in stock markets of Europe, America, Asia and the Middle East. A logo demonstrating the highest level of the company’s competence and reputation was created at the studio.

The elegant Fraktur symbol disguises the symbolic bull and bear images. Similar to those animals, traders adhere to different market strategies: either “lifting the enemy on their horns” speculating for market rise or “pressing him to the ground” dealing for a fall.

Bear market   Bull market  

The scarlet letter simultaneously hints at the dollar sign and the first letter of the company name, while its style speaks of respect for the traditions and reputability.

stedcap final mobile

art director

type designer


project manager