The making of the 12/24 lottery logo

Getting a task. First off, analyzing different lottery logos.

First ideas.

The lottery name has a slash in the middle. Turning it into a lightning bolt.

Testing the logo on the website.

Choosing the origami version.

No, that won’t do.

Drawing a battery.

Making it more realistic, adding volume.

Art director: Too much orange, and the blue is too light. It needs red and dark blue.

Adjusting.

Now it looks too plastic. Bringing the gloss back.

That's ok. Making simplified versions.

In the end, the client asks to make the battery shorter.

Typesetting a guidebook and sending the files to the client.