• Graphic design
  • Stoloto
  • Logo   Website  

    The making of the 12/24 lottery logo

    Overview   Process  

    Getting a task. First off, analyzing different lottery logos.

    stoloto 12 24 logo process 01

    First ideas.

    stoloto 12 24 logo process 02

    The lottery name has a slash in the middle. Turning it into a lightning bolt.

    stoloto 12 24 logo process 03
    stoloto 12 24 logo process 04

    Testing the logo on the website.

    stoloto 12 24 logo process 05

    Choosing the origami version.

    stoloto 12 24 logo process 06

    No, that won’t do.

    Drawing a battery.

    stoloto 12 24 logo process 07

    Making it more realistic, adding volume.

    stoloto 12 24 logo process 08

    Art director: Too much orange, and the blue is too light. It needs red and dark blue.

    Adjusting.

    stoloto 12 24 logo process 09

    Now it looks too plastic. Bringing the gloss back.

    stoloto 12 24 logo process 10

    That's ok. Making simplified versions.

    stoloto 12 24 logo process 11
    stoloto 12 24 logo process 12

    In the end, the client asks to make the battery shorter.

    stoloto 12 24 logo process 13

    Typesetting a guidebook and sending the files to the client.


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