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    Gosloto corporate identity

    Overview   Process  

    Gosloto corporate identity guidelines (In Russian, PDF, 10 MB)

    Gosloto sellers design guidelines (In Russian, PDF, 4 MB)

    Problem: Develop a corporate identity package for Gosloto.

    Gosloto, the national Russian lottery, offers a variety of games. We created their corporate identity, including outdoor and public transport advertising, drawings tables, and so on.

    gosloto identity billboard3

    Release date: May 06 2010


    artistic director
    Artemy Lebedev
    art director
    Ludwig Bistronovsky
    technical designers
    Aleksandr Smetanka
    Andrey Gargul
    Vladimir Zotov
    type designer
    Elena Novoselova
    Zhdan Filippov
    Anna Golovina
    Iskander Mukhamadeev
    Filipp Shprints
    Katerina Andreeva
    Aleksey Luri

    We devised and described the rules for making all sorts of flyers and posters.

    gosloto identity papers
    Easy to win

    For business cards we prepared a few designs to choose from.

    gosloto identity cc1
    Lottery-style business card—scratch it at a meeting and be a winner
    gosloto identity cc2
    Everyone at Gosloto has a set of cards with different numbers—just pick which one to give

    Naturally, we created templates for various business documents.

    gosloto identity note
    Nice notebook full of checks
    gosloto identity docs
    Smart letterheads and envelopes

    To complete the package we designed corporate gifts including cheerful bags and funny T-shirts.

    gosloto identity tshirt
    “I’ve got lucky balls”

    The guidelines are pulled together into a brandbook.

    gosloto identity brandbook2
    gosloto identity venicle
    Double-page spread about public transport ads
    gosloto identity type
    Double-page spread about the corporate ribbon and characters
    gosloto identity balls
    Double-page spread with balls

    For those who are going to be selling Gosloto lottery tickets there are special sellers design guidelines.

    gosloto identity merch brandbook2
    gosloto identity place
    Double-page spread about advertising elements for booths
    gosloto identity merch brandbook spread
    Double-page spread about sets of stickers to be provided for sellers

    Let the red ribbon be a symbol of good fortune.

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