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Gosloto corporate identity

Overview   Process  

Gosloto corporate identity guidelines (In Russian, PDF, 10 MB)

Gosloto sellers design guidelines (In Russian, PDF, 4 MB)

Problem: Develop a corporate identity package for Gosloto.

Gosloto, the national Russian lottery, offers a variety of games. We created their corporate identity, including outdoor and public transport advertising, drawings tables, and so on.

gosloto identity billboard3

Release date: May 06 2010


artistic director
art director
technical designers
type designer

We devised and described the rules for making all sorts of flyers and posters.

gosloto identity papers
Easy to win

For business cards we prepared a few designs to choose from.

gosloto identity cc1
Lottery-style business card—scratch it at a meeting and be a winner
gosloto identity cc2
Everyone at Gosloto has a set of cards with different numbers—just pick which one to give

Naturally, we created templates for various business documents.

gosloto identity note
Nice notebook full of checks
gosloto identity docs
Smart letterheads and envelopes

To complete the package we designed corporate gifts including cheerful bags and funny T-shirts.

gosloto identity tshirt
“I’ve got lucky balls”

The guidelines are pulled together into a brandbook.

gosloto identity brandbook2
gosloto identity venicle
Double-page spread about public transport ads
gosloto identity type
Double-page spread about the corporate ribbon and characters
gosloto identity balls
Double-page spread with balls

For those who are going to be selling Gosloto lottery tickets there are special sellers design guidelines.

gosloto identity merch brandbook2
gosloto identity place
Double-page spread about advertising elements for booths
gosloto identity merch brandbook spread
Double-page spread about sets of stickers to be provided for sellers

Let the red ribbon be a symbol of good fortune.

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