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    Gosloto website

    Overview   Process  

    [This work is in the museum]

    Problem: Design website templates for the Russian National Lottery.

    Result: The number of hits has grown three times (up to 26,000 unique visitors in four months); the site now sells 1500 more lottery e-tickets every day.

    Gosloto is the country’s lottery market leader. Their website tells about the lottery—its rules, sales outlets, financed sports facilities construction projects, etc. There is even a story about 36-year-old unemployed man living in Visby, Sweden, who won 16 million dollars and bought Zlatan Ibrahimovic, a Juventus player and a member of the national Italian team, for his favorite football club Gute playing in Division 2.

    Games, prizes and supporting sports


    Gosloto opens new outlets every day, and the info on the website gets instantly updated.

    Throughout the vast country


    Anyone is welcome to visit and check online whether his or her ticket is lucky.

    This ticket wins 144 432 Russian roubles


    There are some pages with limited access.

    Seller’s personal account page


    You can see and find out more about the lottery winners.

    Veni, vidi, vici


    Release date: October 09 2009

    Cast:

    art director 1
    Ilya Mikhaylov
    art director 2
    Ludwig Bistronovsky
    designers
    Andrey Gargul
    Valentin Loschinin
    modeler
    Vasily Dubovoy
    photographers
    Aleksandr Smetanka
    technologists
    Aleksey Khapov
    Vladislav Yakovlev
    coder
    Artem Tkachenko
    beta tester
    Dmitry Muratov
    manager
    Ekaterina Korzina
    Art. Lebedev Studio would like to thank Olga Linnik for her contribution to the project


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