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  • Banners and promo pages for the Gosloto website

    Overview   Process  

    Task: to draw players’ attention to special offers and winnings on the Gosloto website.

    The banners on the Gosloto website tell players about large winnings and special offers.

    gosloto promo banner giri
    Banner about a large winning in the “6 out of 45” game

    In 2011 Gosloto held a draw of three business class cars among all the players who placed bets. First, a Mercedes.

    Release date: November 10 2011

    Cast:

    art director
    Ludwig Bistronovsky
    designers
    Andrey Kirillov
    Andrey Maykov
    Bakha Egamediev
    Valentin Novoselov
    Vitaly Voynov
    Maksim Degtyarev
    Sergey Prikhodko
    illustrator
    Egor Zhgun
    technologists
    Denis Zarubin
    Denis Khripkov
    Leonid Knyazev
    copywriter
    Aleksandr Shtefanets
    project manager
    Natalya Ilyicheva
    gosloto promo banner mers 300
    The draw was among those who purchased tickets priced 300 rubles or more
    gosloto promo banner mers kupi
    As the final approached, a countdown timer appeared on the website

    A new campaign started right after the first car was won. A slogan and a promo page for the campaign were created at the studio.

    gosloto promo page mers
    The Mercedes is back
    gosloto promo banner siluet
    About the new hope
    gosloto promo banner mers balls
    About the balls that hide the car
    gosloto promo banner mers upside
    About luck which will find you everywhere

    After the two Mercedes, it was time to draw a new car.

    gosloto promo banner bmw
    The intrigue
    gosloto promo page bmw gorki
    Promo page about rollercoasters
    gosloto promo banner bmw gorki
    Banner for the draw
    gosloto promo banner bmw train
    And again, a banner with a countdown

    Then came the time to reveal the new “7 out of 49” game.

    gosloto promo banner 749
    Time, go faster!
    gosloto promo banner 749 sunday
    About Sunday draws

    During the summer months the prizes were trips to the sea instead of cars. New winners were announced every two days. The banner changed accordingly.

    For good memories

    A separate banner was devoted to paying bets via Alfa-Click online banking.

    gosloto promo banner alfa
    — Alfa, Alfa, this is Gosloto, come in


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