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  • The making of the banners and promo pages for the Gosloto website

    Overview   Process  

    About the draw of the new Mercedes:

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    A couple of ideas for the countdown banner:

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    A new draw. The old Mercedes drives away, the new one arrives.

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    We come up with Mercedes-2:

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    The next car is on the way. The copywriter brings in some ideas:

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    The third car:

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    Evolution of the intrigue banner:


    Exploratory sketches of the promo page:

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    The principal arrangement:

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    And the campaign banner:


    About the super prize of 300 million rubles in the “7 out of 49” game:

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    Evolution of the banner about the train that you almost missed:


    The banner about the time of prizes approaching:


    Win on a weekend and stop working on workdays. A week-long banner:

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    The concept of the car’s final appearance, rejected by the art director:

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    About the draw of tickets to Sochi:

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    Art director: Ghm. What’s that lesbian love-story?

    Designer: So if two girlfriends are holding each other, it must mean they’re lesbians? The client wanted two blonde girlfriends.

    Art director: Right now you have a very intimate couple there, their relationship is on the same level as that of the elder and middle-aged couples next to them. And surely, arms on each other’s backs, touching shoulders, and hugging boobs to boobs and faces so close—all this is not about being just girlfriends.

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    About coupling with Alfa-Click:

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