Overview Process
The Housing Lottery is the first lottery in Russia for those who are looking to become homeowners. Each player has a chance to win one of thousands cash prizes, a car or the main prize, an apartment. The logo created at the studio featuring a lotto ball with an image of a house and the letter м squared demonstrates the lottery’s connection with real estate.  
The logo in Russian and in English
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Release date: June 08 2015 Cast: art director
designer
secret advisor
type designer
editor
project managers
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Many combinations of the symbol and the text part were created for various uses.
The structure of the logo allows placing it on any background thanks to the semi-transparent regions in the reflection areas and shadows that can be easily adjusted manually.
Simplified versions of the logo were created for use in souvenirs, signs, tickets and receipts.
Rules for the use of the logo as well as corporate colors, patterns and the typeface are given in the guide.
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