The making of the Housing Lottery logo

The Housing Lottery is a bingo-type game. Once a week each player has a chance to win real estate (number of apartments is different in each draw) or a cash prize. A ticket is required to play.

The existing logo.

Apart from other things, the main technical problem of the current solution is its total illegibility in small formats.

The client wants to maintain the colors but move away from the Russian flag and remove the word State from the lottery name. We also need to make sure the logo can be used against colored backgrounds and in small scale, including on websites and in apps. We need to invent a bright logo for screens.

Making first sketches.

Elaborating some of them.

The art director asks to think some more.

Using a goldfish. Considering the shape.

Modeling. Trying to render.

Doesn’t look like a logo. Opening up the vector editor.

Now we can finalize one of the first variants, the ball with the square meter abbreviation, and assemble the presentation for the client.

Unfolding the ball, sketching a texture. Arranging lighting.

Rendering.

Trying to animate.

Preparing a presentation.

The client chooses the ball. Finalizing.

Starting with the letters. Using the studio’s Schlange typeface as the base. Trying to see if modifying only some of the strokes will do.

The type designer sends in her variants.

Starting to work on the final render of the ball.

Searching for the position of the digit.

Preparing simplified versions.

Arranging the placement of the text and the symbol.

Drawing the corporate pattern.

Writing rules for the use of the logo and typesetting the guide.

Done!