Stoloto corporate identity element

• OverviewProcess
to refresh a corporate identity.

The Stoloto brand incorporates a variety of lotteries. To tie them all together, a single graphic element resembling radar waves that can adapt to various media was created at the studio. The element can be used to create patterns that match outlines of objects and gradually turn into circles.

The “radar” looks great on signs and storefronts of lottery retailers.

Reflective film can be used to apply waves directly onto windows.

Rules for the use of the new element were included in the corporate style guide.

Placement of the logo on various backgrounds

Placement principles of identity elements

Pattern overlaid with text

Examples of advertising materials

art director

  • Ludwig Bistronovsky


  • Vladimir Pavlenko
  • Dmitry Lamonov

designer and typesetter

  • Nikolay Nedashkovsky


  • Aleksandr Nosikov

project managers

  • Anna Kravtsova
  • Daria Kocherina
Identities  Graphic design  Lottery  Stoloto