• Graphic design
  • Teleputeshestviya channel logo

    • OverviewProcess
    Task:
    to design a text logo.

    Teleputeshestviya (TeleTravel) channel broadcasts programs about life in various countries presented from the point of view of local residents, celebrities and experienced tourists.

    A text Cyrillic logo for the channel was created at the studio with a simple and clear idea: travel is cool.







    The logo is pronouncedly simple, the main visual effect is the rhymed letters Т and Ш with serifs that look like walking legs.

    The Ш (which is also the flipped Т) reminds that in the other hemisphere everything is upside down.

    The logo exists in two color versions: white and pale green.



    art director

    • Artemy Lebedev

    designer

    • Dmitry Lamonov

    project manager

    • Denis Zhelezny
    Graphic design  Express design  Identities  TV and Radio  Travel