Teleputeshestviya channel logo

• OverviewProcess
Task:
to design a text logo.

Teleputeshestviya (TeleTravel) channel broadcasts programs about life in various countries presented from the point of view of local residents, celebrities and experienced tourists.

A text Cyrillic logo for the channel was created at the studio with a simple and clear idea: travel is cool.







The logo is pronouncedly simple, the main visual effect is the rhymed letters Т and Ш with serifs that look like walking legs.

The Ш (which is also the flipped Т) reminds that in the other hemisphere everything is upside down.

The logo exists in two color versions: white and pale green.



art director

  • Artemy Lebedev

designer

  • Dmitry Lamonov

project manager

  • Denis Zhelezny
Graphic design  Express design  Identities  TV and Radio  Travel