Terra-Ski Park corporate identity

Overview   Process  

Task: to create a logo and a corporate identity for an all-season park.

Terra-Ski Park is a family holiday complex located 38 km from Nizny Novgorod and near the cottage community of the same name. Construction of the park is scheduled to finish in 2016. A logo, corporate identity and animation characters for the park were created at the studio.

terra ski logo
The logo looks best on natural surfaces

At the core of the logo is a stylized image of an Alaskan Malamute. These tough and powerful animals were bred by the Eskimo specifically for use as sled dogs. Terra-Ski Park organizers breed and keep their own Malamutes which have become live mascots of the park. The skis in the logo symbolize winter, snow slopes and high speeds.

Apart from the primary logo, colored variants were created to distinguish park employees: raspberry-yellow for adult school instructors, orange-blue for technical staff and orange-white for medical staff.

Release date: October 20 2014


art director
secret advisor
type designer
chief typesetter
project managers
terra ski all logos
Color coding

The logo of the Balamut children’s club features a puppy instead of the adult dog.

terra ski balamut logo
Early start

Specific staff colors are also used in the design of uniforms.

terra ski uniform
Instructors of adult and children’s schools

All versions of the logo look great on faces of business cards. The backs of business cards are individual for each employee: when placed side by side, the business cards tell a story that can have infinitely many details.

An illustrated ski story

Elements of the corporate identity are actively used in corporate stationery and in the design of souvenirs offered to park guests.

terra ski documents
Presents for any occasion

A presentation with key facts about the park was assembled for those looking to invest or who would simply like to know more about the complex.

terra ski presentation 01
terra ski presentation 02
terra ski presentation 03
General view, snow park map and tubing tracks announcement

Rules for the use of the corporate identity are given in a 65-page guide.

terra ski guidebook simple logos
Simplified versions of the logo

terra ski guidebook patterns
terra ski guidebook borders
Warm and cozy patterns

terra ski guidebook clothes
Souvenir clothing

terra ski guidebook toys
Toys of puppies Terra and Raski, the park’s mascots

terra ski family

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