• Graphic design
  • Terra-Ski Park
  • Terra-Ski Park corporate identity

    Overview   Process  

    Task: to create a logo and a corporate identity for an all-season park.

    Terra-Ski Park is a family holiday complex located 38 km from Nizny Novgorod and near the cottage community of the same name. Construction of the park is scheduled to finish in 2016. A logo, corporate identity and animation characters for the park were created at the studio.

    The logo looks best on natural surfaces

    At the core of the logo is a stylized image of an Alaskan Malamute. These tough and powerful animals were bred by the Eskimo specifically for use as sled dogs. Terra-Ski Park organizers breed and keep their own Malamutes which have become live mascots of the park. The skis in the logo symbolize winter, snow slopes and high speeds.

    Apart from the primary logo, colored variants were created to distinguish park employees: raspberry-yellow for adult school instructors, orange-blue for technical staff and orange-white for medical staff.

    Release date: October 20 2014


    art director
    Artemy Lebedev
    secret advisor
    Ludwig Bistronovsky
    Lelya Le
    Lizaveta Romantsova
    type designer
    Taisiya Lushenko
    chief typesetter
    Iskander Mukhamadeev
    Yaroslav Bondarenko
    Anastasia Pakosh
    Aleksandr Nosikov
    project managers
    Lidia Popova
    Boris Lukash
    Color coding

    The logo of the Balamut children’s club features a puppy instead of the adult dog.

    Early start

    Specific staff colors are also used in the design of uniforms.

    Instructors of adult and children’s schools

    All versions of the logo look great on faces of business cards. The backs of business cards are individual for each employee: when placed side by side, the business cards tell a story that can have infinitely many details.

    An illustrated ski story

    Elements of the corporate identity are actively used in corporate stationery and in the design of souvenirs offered to park guests.

    Presents for any occasion

    A presentation with key facts about the park was assembled for those looking to invest or who would simply like to know more about the complex.

    General view, snow park map and tubing tracks announcement

    Rules for the use of the corporate identity are given in a 65-page guide.

    Simplified versions of the logo

    Warm and cozy patterns

    Souvenir clothing

    Toys of puppies Terra and Raski, the park’s mascots

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