Visual identity Navigation
Starting with a brand name. Choosing “Three Sisters” as the most fitting.
Searching for a visual metaphor for the logo. Some waste rock comes first:
Past the waste rock and on to the ore of graphic metaphor:
Here come rocking chairs.
Egypt meets Sheraton:
Almost Ludwig XIV:
Sketching company letterheads and other documentation:
Rejected engravings for a flyer:
Checking how the design would work on screen:
The customer provides a modeled guest room image for a flyer:
Trying to work the image into the layout. It just doesn’t fit:
Modeling our own room, fixing the interior as we go: