• Graphic design
  • Three Sisters
  • Visual identity   Navigation  

    The making of the Three Sisters visual identity

    Overview   Process  

    Starting with a brand name. Choosing “Three Sisters” as the most fitting.

    Searching for a visual metaphor for the logo. Some waste rock comes first:

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    Past the waste rock and on to the ore of graphic metaphor:

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    Here come rocking chairs.

    Art Deco-ish:

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    Nearly Barocco:

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    Egypt meets Sheraton:

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    Almost Ludwig XIV:

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    Sketching company letterheads and other documentation:

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    Rejected engravings for a flyer:

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    Checking how the design would work on screen:

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    The customer provides a modeled guest room image for a flyer:

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    Trying to work the image into the layout. It just doesn’t fit:

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    Modeling our own room, fixing the interior as we go:

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    Order a design...