The making of the Tinkoff Credit Systems site templates 3.0

First approach. Renewing the site’s map and structure, stripping it down to the bare essentials.

Painting it a different shade. The customer likes the new color, but there’s just too much of it.

Making the icons stand out.

The calculator is a new helpful tool.

Option 1.

Customer: the pictures don’t fit.

Option 2.

Customer: too plain.

Option 3.

Customer: too pale and misses charts & graphs.

Option 4.

Customer: too flashy.

Option 5.

Customer: better, but not perfect.