Tuva mineral water logo

• OverviewProcess
to come up with a logo for mineral water.

Tuva mineral water is produced in a mountainous region of Eastern Siberia surrounded by pristine nature, mountains, lakes where lotuses bloom and deer run freely.

Many people in the area live in raw-hide tents and herd reindeer. It’s hot in the summer and gets down to −50°C (−58°F) in the winter.

A beautiful and memorable logo reflecting the untouched nature and the national flavor was created for the brand at the studio.

The main images are deer, mountains, lakes and Tuva. We bring all of them together in one logo, color it in cold colors and add the name Tuva written in an ethnically-flavored typeface at the bottom.

Elements of the logo are combined to form two beautiful corporate patterns.

Interesting fact: the logo looks great on notebooks, glasses and t-shirts and can turn any item into a cute ethnic souvenir.

art director

  • Artemy Lebedev


  • Ivan Vaschenko
  • Yaroslav Bondarenko

project manager

  • Denis Zhelezny
Food  Graphic design  Identities  Express design