• Graphic design
  • Logo and visual identity for UDS

    Overview   Process  

    Task: to develop a logo and visual identity for a construction company.

    The UDS (Urengoydorstroy) construction company is in the business of building and developing roads, airports, and city streets in the Far North region of Russia. It does construction & maintenance work at natural gas fields, and also produces asphalt. The studio created a logo and visual identity for UDS.

    uds logo
    The logo has a hidden road junction and a North Star, which symbolizes the type of business the company is engaged in, and the region



    The company logo can be found in all kinds of places, anywhere from business documents to construction equipment. Therefore different versions of the logo have been developed, so it will always look nice and neat everywhere.

    Release date: September 16 2013

    Cast:

    artistic director
    Artemy Lebedev
    art director & designer
    Еrken Kagarov
    designer
    Evgeny Zorin
    typesetter
    Anna Golovina
    illustrators
    Ilya Makarenkov
    Yana Moskalyuk
    type designer
    Taisiya Lushenko
    photographer
    Denis Vidyakin
    copywriter
    Aleksandr Shtefanets
    editor
    Anna Potapkina
    project manager
    Natalya Moskaleva
    uds logo options
    The full and simplified versions of the logo on white and dark gray backgrounds for placing on construction equipment

    The specific elements of UDS’s visual style are the alternating or paired beveled lines, painted in the company colors: white, dark gray, and turquoise. The combination of lines and solid background colors allows you to create a varied, but always recognizable visual style.

    uds docs
    Business cards, envelopes, and corporate gifts don’t look the same, but they are all easily recognizable

    uds billboards
    The UDS slogans used on the billboards

    Construction sites, uniforms, and construction equipment all use the company logo and colors.

    uds uniform 01
    uds uniform 02
    The workers wear light or warm uniforms, depending on the time of the year

    uds car
    uds icons
    Signs were created in order to facilitate navigation around the construction site, and at the same time provide a bit of comic relief

    The rules for proper use of logo, corporate colors & lines, as well as design of stationery, promotional materials, gifts, construction sites, uniforms, and construction equipment are all fully described in the style guide.

    uds bb lines
    Pages on the proper use of slanted lines

    uds bb pattern
    Pages on the proper use of alternating lines

    uds bb pass
    Pages on the proper design of ID cards and guest passes

    uds bb badges
    Two styles of pins

     


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