The full and simplified versions of the logo on white and dark gray backgrounds for placing on construction equipment
The specific elements of UDS’s visual style are the alternating or paired beveled lines, painted in the company colors: white, dark gray, and turquoise. The combination of lines and solid background colors allows you to create a varied, but always recognizable visual style.
Business cards, envelopes, and corporate gifts don’t look the same, but they are all easily recognizable
The UDS slogans used on the billboards
Construction sites, uniforms, and construction equipment all use the company logo and colors.
The workers wear light or warm uniforms, depending on the time of the year
Signs were created in order to facilitate navigation around the construction site, and at the same time provide a bit of comic relief
The rules for proper use of logo, corporate colors & lines, as well as design of stationery, promotional materials, gifts, construction sites, uniforms, and construction equipment are all fully described in the style guide.
Pages on the proper use of slanted lines
Pages on the proper use of alternating lines
Pages on the proper design of ID cards and guest passes
Two styles of pins