Client: Our company’s name is Vasha Buhglateriya. The target audience are medium and small business executives and owners. Range of services: accounting, law, auditing. I want the logo and the corporate identity to create an image of a serious company. Style: austerity, classics, consistency. Preferred colors: brown, green, yellow, blue, gray.
Designer: Here are my ideas. “Austerity, classics, consistency” are not exactly about Express Design, are they?
Art director: Why, no, it fits it well.
Designer: Algebraic sums, functions, percentiles. The third line has my ideas about balance. The last line is about monograms.
Art director: 7 is very OK.
Designer: Maybe, 3D?
Art director: I like the bottom center one, but the shape was livelier and more fun in the sketch.
Designer: I changed the shape to be closer to the sketch. There are three lighting variants on the picture as well as some alternative materials and captions. I want to tilt the entire logo a little bit to the left to balance out the hanging flag. This will also bring dynamics. I like 3 and 5 most of all. As for materials, I would go with classic chrome.
Art director: Let’s go with 1 but rearrange the letters in a vertical block to the right of the logo.
Art director: In number 7 put the letters like they are in number 6.
Designer: I’m not too sure.
Art director: Try to use the spinning top as the hyphen on top of the letters.
Art director: 1 is OK.
Designer:
Tema, I’m sorry, I just don’t understand the final design. I think the heavy top presses down on slim letters that also happen to be compressed in the same direction. Maybe, we can reinforce them by adding a colored bar? This will also add some color. I think 8 and 11 look nice. Alternatively, 12 and 13.
Art director: Let’s go with 12.
Designer: Cleaned it up a bit.
Art director: OK.
