A corporate pattern can help decorate the interior and be used in a variety of other situations. For example, some stores put up temporary walls when they close for renovation, we have to anticipate this. Making sketches of a multifunctional pattern. Later it will come handy for various uses. Making a play on the name, the goods and the objects.
Other alternatives. From the start we try to think where and how it will be used. Getting inspired by store signs, neon, gold and night life.
Deciding that a vertical text with lightbulb imitation will work best. Trying it on.