The making of the Vzaimno name and logo

Overview• Process

Coming up with a name and drawing sketches.

The client chooses the name Vzaimno but asks us to think more about the symbol and add a succinct descriptor that would reflect the company’s line of business. Thinking.

First designer:

Second designer:

Third designer:

The client likes two directions. Elaborating and showing again.

Deciding to go with a wordmark with the ИМ ligature. Going to the type designer for some beautiful letters. Searching for a nice transition between the И and the М and a special character of stroke ends.

Choosing a fitting style and position for the caption.

And a nice shade of blue.

Admiring the result and sending files to the client.