• Graphic design
  • Vzaimno
  • The making of the Vzaimno name and logo

    Overview• Process

    Coming up with a name and drawing sketches.

    The client chooses the name Vzaimno but asks us to think more about the symbol and add a succinct descriptor that would reflect the company’s line of business. Thinking.

    First designer:

    Second designer:

    Third designer:

    The client likes two directions. Elaborating and showing again.

    Deciding to go with a wordmark with the ИМ ligature. Going to the type designer for some beautiful letters. Searching for a nice transition between the И and the М and a special character of stroke ends.

    Choosing a fitting style and position for the caption.

    And a nice shade of blue.

    Admiring the result and sending files to the client.