• Graphic design
  • Woshi-Woshi
  • Visual Identity   Salts   Shampoos   Deodorants  

    Packaging for Woshi-Woshi bath salts

    Overview   Process  


    to develop a packaging for bath salts.

    Woshi-Woshi line of products includes bath salts made of sea salt with herb and flower extracts. The packaging design is built around Japanese motifs, inspired by the line’s brand name. The salts enchancers include bur marigold, chamomile, calendula, celandine, aloe, and yarrow. The product’s name in Japanese and the plant’s detail are placed up front on the face label. The plant’s full image is woven into the background pattern.

    woshi woshi salt kiba
    Aloe helps prevent wrinkles
    woshi woshi salt hanabira
    Bur marigold softens the skin
    woshi woshi salt izumi
    Celandine fights germs
    woshi woshi salt furo
    Calendula cures the common cold
    woshi woshi salt hatsukoi
    Chamomile relieves stress
    woshi woshi salt ayashi
    Yarrow protects against skin irritants

    All six unique backgrounds share the same parent pattern.

    Each plant extract has its own effect

    Release date: February 08 2013


    art director
    Artemy Lebedev
    Evgeny Zorin
    technical designer
    Lelya Le
    Lizaveta Romantsova
    Jenia Filatova
    Aleksandr Nosikov
    Ekaterina Kasimova
    project managers
    Irina Ostasheva
    Anna Kovalevskaya
    Aleksey Luri

    © 1995–2019 Art. Lebedev Studio

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