• Graphic design
  • Woshi-Woshi
  • Visual Identity   Salts   Shampoos   Deodorants  

    Woshi-Woshi cosmetics visual identity

    Overview   Process  


    to build up a visual identity for a cosmetics line.

    A5 pharmacy chain offers a line of skin and hair care products under its own brand. It includes shower gels, liquid soap, bath salts, deodorants, shampoos, and hair conditioners. The logo for this product line is a monochrome text, especially designed to play up the busy signature pattern.

    woshi woshi identity logo

    Release date: February 08 2013

    art director
    Artemy Lebedev
    Evgeny Zorin
    Lizaveta Romantsova
    Lelya Le
    Aleksandr Shtefanets
    Aleksandr Nosikov
    Ekaterina Kasimova
    project manager
    Irina Ostasheva

    36-page style handbook covers the use of the logo and other building blocks of the identity.

    woshi woshi identity colors
    Styleguides pages on the loop pattern

    The logo and signature pattern with oriental motifs will compliment packaging of any size and shape.

    woshi woshi identity textures
    Styleguides pages on the deodorant bottle design

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