Yamaha print ads

Overview   Process  

Problem: Design a print layout.

Yamaha often uses print advertising. For them we created page layouts and grids together with detailed guidelines.

Lifestyle ad
Product line-up ad

Release date: June 05 2009

Cast:

artistic director
art director
designers
imposers
editor
managers
Double-page spread with a large photo


The guidelines tell them how to mark up a page, where to put various products’ logos, how to handle dark images, how to design the list of distributors, what to do with photographs of featured music celebrities, etc.

How to arrange vertical images


How to handle blocks of extra information



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