[The work is in the museum]
Yandex Direct is a paid search advertising service.
With Yandex Direct you can easity create text advertisements, link them to key words and publish them. In other words, if you breed cactuses, you can put up an ad linked to the key word cactus, add your link location, pay for the service and be sure that Yandex will show your ad to those who search for cactuses on the Internet.
Another convenient Yandex service