• Graphic design
  • Yandex
  • The making of the advertising campaign for Yandex.Disk

    Overview   Process  

    Obtaining the task and examining the subject area. Clearly, cloud storage is in high demand today.

    yandex disk student process 01

    Inviting the designers to join in. Creating images, slogans and metaphors.

    yandex disk student process 02

    Showing the result to the art director.

    yandex disk student process 03

    Remembering about the existing flying saucer logo, showing the examples of the world’s best advertising, talking about the effectiveness of unconventional advertising campaigns and showing our skills in graphic design. The client accepts the concept. Getting started.

    yandex disk student process 04

    Talking to students to understand how they use the Internet to collaborate. Thinking over use cases. Simultaneously recalling how a regular classroom looks, the kinds of windows, doors and desks it has.

    yandex disk student process 05

    Trying out different approaches.

    yandex disk student process 08

    Holding a photo shoot for students at the studio.

    yandex disk student process 06

    Arranging the composition.

    yandex disk student process 07

    Proceeding to work on teaser ads and banners.

    yandex disk student process 09

    Starting to work on the promotional website.

    yandex disk student process 10


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