• Graphic design
  • Yandex
  • It Goes Well Together ad campaign

    Overview   Process  

    Task: to create a set of promotional materials.

    The new advertising campaign for Yandex Wardrobe is based on the face cut-out board, which allows you to try on the new clothes.

    yandex market banners2 05
    Hardcore skater

    yandex market banners2 01
    Happy diver

    yandex market banners2 02
    Lady with a dog

    yandex market banners2 03
    Businessman on a trip

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    Student on vacation

    People, clothes, and accessories displayed on banners all represent movement—which supports the original slogan:
    It Goes Well Together. The set of clothes varies depending on selected category.

    Release date: July 10 2013


    artistic director
    Artemy Lebedev
    art director
    Ludwig Bistronovsky
    designer & copywriter
    Ivan Olenkevich
    technical designers
    Vitaly Voynov
    Nina Gorbenko
    Georgy Serov
    Denis Vidyakin
    project manager
    Evgenia Ezhikova

    The studio would like to thank Olga Zarenok and Natalia Berezneva for their assistance on the project

    yandex market banners2 legs

    All the elements are adapted to the required banner size.

    yandex market banners2 site
    Sometimes the ad’s layout makes characters move around in unusual ways

    © 1995–2020 Art. Lebedev Studio

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