• Graphic design
  • Yandex
  • The making of It Goes Well Together ad campaign

    Overview   Process  

    Coming up with a slogan and design concept.

    yandex market banners2 process 01

    Deciding to get rid of the banners’ borders. Based on this idea we try to combine pictures, which results in the following collages.

    yandex market banners2 process 02

    Expanding on this idea, thinking further.

    yandex market banners2 process 03

    Trying many different combinations.

    yandex market banners2 process 04

    Choosing the best options and putting together a presentation.

    yandex market banners2 process 052
    yandex market banners2 process 06

    Client thinks that legs sticking out of the banner is too physical. With deep feeling of regret inside us, we come up with an alternative concept overnight.

    yandex market banners2 process 07

    Introducing the new cast.

    yandex market banners2 process 08

    The day before the launch it turns out that actually we’re not allowed to go outside of the banners’ borders. Changing to a darker banner background.

    yandex market banners2 process 09

    Moving on to the photo shoot.

    yandex market banners2 process 11
    yandex market banners2 process 12

    Order a design...